Classified ads often have a lower priority in newspapers because they typically display information that may not be interesting to readers. However, Colombian designers Felipe Salazar and Karen Castaneda created a unique optical illusion that caught the attention of readers. They incorporated it into an ad for their client HiperCentr Corona, which sold kitchen home products. Using blocks of text with different shades of light, they created a 3D modular kitchen that appears in the middle of a classified section.
The ad's clever use of design techniques creates a visual perception of depth and dimension, making it appear as though there is a three-dimensional kitchen within the classified section. By using optical illusions, the designers created something visually striking and attention-grabbing. Optical illusions are a powerful tool used in advertising to engage and intrigue audiences. They can take various forms, including billboards, commercials, package designs, and promotional products.
In this case, the designers strategically arranged the text blocks to deceive the viewer's brain into perceiving a 3D kitchen indentation. The disproportionate sizing and placement of the text blocks create the illusion of depth and dimension, which stood out from the surrounding classified section. This attention-grabbing nature of the ad has been made possible due to advancements in graphic design technology, which have allowed for more creative and innovative advertising strategies.
Optical illusions are not simply visually captivating, they also offer benefits for spatial awareness and perception. While the brain is naturally trained to perceive depth and perspective, optical illusions can manipulate this perception. However, once understood, optical illusions can be appreciated for their artistry without misleading the viewer.
