In today's business environment, a book is more than just a collection of ideas. Real value emerges when an author's work contributes to the industry, helps professionals view their work differently, and opens up new opportunities for development. Marketing expert and growth strategist Violetta Korovkina accomplishes this in her first book, Profit Sharing Launch Model: A Profit-Aligned Methodology for Marketers and Consultants. The book has already generated keen interest among marketers and consultants because it addresses a long-standing question: How can cooperation between experts and clients be structured in a way that is fair, mutually beneficial, and sustainable?
What is the Profit Sharing Launch Model?
The Profit Sharing Launch Model is a new approach to launches. Unlike the traditional model, in which a consultant receives a fixed fee, this model emphasizes joint participation in risks and results. The consultant and expert become true partners, sharing efforts, responsibilities, and profits.
This system is explained in detail in the book:
- The consultant does more than give advice; they actively participate in the project by helping to build strategy, marketing, and sales.
- Focus on results: Profits are shared in proportion to success, motivating both parties to work as effectively as possible.
- Transparency and trust are also emphasized, as the model is based on open agreements where everyone understands their responsibilities and what they will receive in return.
- Long-term relationships are established, and the launch becomes the basis for ongoing cooperation.
These principles are especially relevant today, as more and more specialists are looking for partners, rather than just clients, with whom they can grow.
Why this is important for the industry
Korovkina's book does more than describe a new tool. It demonstrates how the entire industry can evolve by shifting from a "supplier-customer" culture to one of partnership and mutual growth. Launches are not chaotic or random. They are a system that should produce predictable results. The Profit Sharing Launch Model helps build such a system," writes the author.
For the EdTech, online education, and consulting markets, this transition is critically important. As more and more experts enter the market and competition grows, a simple set of tools is no longer enough. New models of cooperation are needed to ensure transparency and trust. This is why the book is considered a valuable contribution to the development of the entire industry.
Inspiration for professionals
Readers will note that the book is written in a simple, accessible language. It contains numerous real-life case studies that illustrate how the methodology works in practice. The author shares stories of projects where the profit from launches was in the six figures and an income distribution system allowed each participant to feel involved and valued.
This is especially inspiring for individuals who are just starting their careers in consulting or marketing. The book shows that a small team can achieve significant results if the process is organized correctly and responsibilities are shared.
The first, but not the last book
It's important to note that this is Violetta Korovkina's debut book. However, there are already rumors that she is working on her next book, which will address broader marketing issues. If Profit Sharing Launch Model has become a benchmark for consultants and marketers, then the new book promises to reveal an even broader range of topics. This shows that this is not just the publication of a single book, but the start of a journey that could greatly impact the development of the profession.
Profit Sharing Launch Model for Marketers and Consultants is more than just a guide for professionals. It is a manifesto for a new culture of collaboration, where success is shared, and trust and consistency are prioritized.
Books like this one drive the industry forward. They help professionals not only make money but also rethink the essence of consulting, making it more mature, honest, and sustainable. For Violetta Korovkina, this is just the beginning. However, her contribution is already significant. The book signals the emergence of a new generation of market leaders ready to change the rules of the game.
