In the midst of a global capital reallocation cycle, Vietnamese real estate is undergoing a decisive repositioning. The market is no longer viewed through the narrow lens of an "emerging economy," but increasingly recognized as a strategic long-term allocation within international investment portfolios. As global capital flows recalibrate toward sustainability, resilience, execution certainty and transparency, the question facing foreign investors is no longer whether Vietnam deserves attention, but which assets are capable of absorbing and preserving capital over multiple cycles.
In this new context, the Vietnamese real estate market is emerging as a clear beneficiary of structural demand, macroeconomic stability and accelerating urbanization. More importantly, it is beginning to satisfy the deeper requirements of institutional capital, where execution credibility and long-term operability carry greater weight than short-term yield narratives.
Vietnamese real estate enters the global investment radar
Vietnam's property market is signaling the opening of a new acceleration phase, grounded in real housing demand and long-term capital inflows rather than speculative expansion. According to the Vietnam Association of Realtors, by September 2025 total housing supply exceeded 100,000 units, representing a 22 percent increase compared to the entirety of 2024. Newly launched supply reached more than 86,000 units, 1.3 times higher year-on-year, while absorption rates climbed to 68 percent, double that of the previous year.
These figures reflect more than cyclical recovery. They demonstrate a market with strong internal absorption capacity, sustained by demographic momentum, rising urban incomes and a growing middle class. Vietnam is increasingly displaying the characteristics global capital seeks in this phase of the cycle: Resilience of demand combined with the ability to deliver large-scale projects to market.
A substantial share of this new supply originates from master-planned urban developments, where scale, infrastructure and long-term vision converge. In this landscape, Vingroup, through Vinhomes, has emerged as a structural driver of market depth, continuously contributing large, integrated projects across Vietnam's key economic regions.
Accelerating beyond regional benchmarks
When benchmarked against regional peers, Vietnam's growth trajectory becomes even more pronounced. Singapore, long regarded as Southeast Asia's reference market, recorded approximately 8,500 new units launched in 2025, with just under 37,000 units awaiting completion. The market remains stable, but growth is incremental and largely priced in.
Vietnam, by contrast, is advancing at a faster pace in both supply expansion and project execution, reflecting strong domestic demand and increasingly sophisticated delivery capabilities. This divergence highlights Vietnam's transition from a high-growth emerging market to a destination where institutional capital can pursue both scale and longevity.
International organizations have validated this shift. The 2024 CBRE Asia-Pacific Investor Intentions Survey ranks Vietnam second in Asia among the most attractive emerging real estate markets, trailing only India. Research from Colliers and MSCI Real Capital Analytics further places Vietnam among the top ten global destinations for development capital and land investment. With sustained FDI inflows, easing capital costs and a progressively legal framework, the positive momentum of 2025 is laying a solid foundation for a stronger growth phase from 2026 onward.
For foreign investors, the primary risk in high-growth markets no longer lies in demand uncertainty, but in the ability to realize planning visions and operate projects over decades. As a result, international capital is increasingly selective, prioritizing developers with proven execution track records, financial strength and integrated operating ecosystems. In this environment, developer credibility itself becomes a de-risking mechanism.
Vietnam's market evolution is therefore not only about where capital flows, but about which developers are capable of anchoring that capital sustainably.
Vinhomes and the recalibration of urban standards
After more than 17 years of development, Vinhomes has established itself as Vietnam's leading urban developer, not merely in terms of scale, but in its capacity to consistently transform master plans into functioning, vibrant cities. With 30 urban areas already in operation, Vinhomes applies a "city within a city" development model, integrating housing, education, healthcare, commerce, sports and community infrastructure into unified ecosystems.
What distinguishes Vinhomes is its execution discipline. The timely realization of mega-urban developments spanning thousands of hectares has allowed its projects to maintain liquidity, livability and long-term value even during periods of market volatility. This capability has elevated Vinhomes from a domestic market leader to a Vietnamese real estate brand with growing international recognition, reflected in accolades such as Developer of the Year – Southeast Asia 2025, Corporate Excellence awards and its designation as Vietnam's most valuable real estate brand.
Vinhomes Green Paradise: A signal asset in the new cycle
Within this broader strategic landscape, Vinhomes Green Paradise in Can Gio represents more than a new development. It is a signal asset that encapsulates how Vietnamese real estate is positioning itself in the next global capital cycle. Covering nearly 2,870 hectares, with three sides facing the East Sea and one bordering the UNESCO-recognized Can Gio mangrove biosphere reserve, the project occupies a location that is both geographically rare and strategically irreplaceable.
With a total investment of approximately $10 billion, Vinhomes Green Paradise reflects an ambition to transform Can Gio into a next-generation coastal tourism and resort hub. Unlike conventional developments, the project is conceived as a resort-ecology-urban complex, combining beach villas, luxury apartments, shophouses and condotels to serve both long-term residential demand and tourism-driven revenue streams. It is also the first large-scale coastal urban development located within the administrative boundaries of Ho Chi Minh City, a factor that significantly elevates its strategic value in the eyes of global investors.
Advised by Boston Consulting Group and developed in accordance with ESG++ standards, Vinhomes Green Paradise prioritizes green space, ecological balance and sustainable operating technologies. Its recognition at the FIABCI-Thai Prix d'Excellence and nomination for the "7 Wonder Future Cities" initiative further reinforce its positioning as a future-facing urban model aligned with global development trends.
As Vietnamese real estate enters a new acceleration phase, developer prestige and execution credibility have become prerequisites for attracting international capital. Through strategic, large-scale projects such as Vinhomes Green Paradise, Vinhomes is not merely benefiting from the growth cycle. It is actively shaping how Vietnamese real estate is perceived, assessed and allocated within global investment portfolios.
In an era where capital increasingly follows clarity, sustainability and long-term vision, Vinhomes Green Paradise stands not just as a visible point on the radar of global investors, but as one of its most compelling focal points.
