As the NFL tries to navigate its season amid the coronavirus pandemic, the league stands to lose quite a bit of money in stadium revenue.
For teams across the league, the pandemic has not only affected its players and staff, but also taken away a key revenue stream.
Team Marketing Report (TMR) recently looked at ticket prices across the league, based on projections for what this year could have been with stadium revenue fully intact. TMR projected that the Vikings are slightly above average in ticket prices among NFL teams to go see in person for a family of four, which is known as the Fan Cost Index (FCI).
Here is a more detailed description of FCI:
“(The) formula is based on the average cost of four adult non-premium tickets, single-car parking, two draft beers, four soft drinks, four hot dogs and two adult-sized adjustable hats. The hats are a proxy for the souvenirs available at an arena or stadium,” writes Bill Shea of The Athletic.
So in that context, the Vikings game costs $562.35 for a family of four to attend, per Shea. That is slightly above the average FCI for the NFL, which is $553.53.
The most expensive team on the FCI was the Las Vegas Raiders. The cheapest? The Cincinnati Bengals.
