Nintendo is touting a new green video game and is going to distribute 500 seedlings to children as a way to celebrate the environmental movement. But Jeff O'Brien at Fortune magazine thinks that stunts like these obscure real changes, even the ones that Nintendo already takes - such as recycling 70% of its waste and making sure that its vendors don't use lead and mercury.
Do you think that companies get more credit for real green measures such as recycling, cutting carbon emissions and cutting down on the use of toxics or loud publicity campaigns with arguably less positive impact?
