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VIDEO: Eat Or Drink: Drinks Preferred To Eats For Dessert Say Majority Of Americans

By Anamarija Brnjarchevska

Nearly seven in 10 Americans prefer straws over forks when it comes to dessert, new research suggests.

In a poll of 2,000 adults, 69% said they’re likely to order drinkable desserts rather than ones meant to be eaten.

On average, respondents started ordering dessert drinks around the age of 22. But 14% did so during adolescence (age 15 or younger).

While one respondent simply wants “an easier way to enjoy dessert,” 44% will reach for a dessert drink specifically to satisfy their sweet tooth.

Conducted by OnePoll on behalf of TIGER SUGAR, the poll revealed that 76% of respondents claim to have a sweet tooth.

Four in five millennials have a fondness for sweets, more so than any other generation.
In fact, 88% of millennials like to eat dessert after every meal, compared to only 38% of baby boomers.

When asked which foods they’d categorize as desserts, respondents cited a variety of both edible and drinkable options; 44% chose ice cream and 35% chose custard.

But 34% believe milkshakes to be dessert and 26% even categorize bubble tea as such.

The most popular non-alcoholic drinks were coffee (65%) and water (64%), but dessert drinks like milkshakes (58%) and bubble tea (54%) didn’t fall far behind.

When it comes to flavors, respondents were most likely to prefer traditional dessert flavors, like chocolate and vanilla, compared to fruity ones (29% vs 18%).

Even so, 80% are likely to add sugar to their drink and another 65% are likely to add a shot of flavor.

“By bridging the gap between traditional boba tea with bold, modern tastes, people are finding their new favorite drink,” said Shirley Yeung, a spokesperson for Tiger Sugar. “No matter what their flavor of choice is, people are adding a little sugar and a little sweetness to their lives.”

More than three-quarters (78%) of respondents have noticed an increase in the popularity of dessert drinks.

Nearly seven in 10 Americans prefer straws over forks when it comes to dessert, new research suggests. (Josh Castronuovo/Zenger)

For example, bubble tea gained more attention (28%) than other consumable trends mentioned in the survey, like poke bowls (24%) or matcha (25%).

And when it comes to trying a new trend, respondents said they’d do so because they like to try new things (39%) and if it were recommended by family or friends (35%).

Forty-eight percent have stood in a line for over an hour to try a trendy food or drink.
In fact, almost seven in 10 (68%) admitted they’ve tried a dessert drink to feel “on trend.”

“While drinks like bubble tea have a longer history in Asia and Eastern countries, the U.S. has seen a recent surge in popularity,” said Yeung. “And while people may try a dessert drink to feel ‘on trend’, they may just find their new favorite.”

REASONS TO TRY A NEW TREND
I like to try new things – 39%
Thinking I might like it – 39%
Makes me feel more connected to someone – 35%
Family or friend recommendations – 35%
Brings me back to fond memories – 34%
Seeing it on social media – 32%
Makes me feel younger – 32%

FAVORITE BUBBLE TEA AND BOBA FLAVORS
Strawberry – 34%
Mango – 30%
Black tea – 30%
Passionfruit – 28%
Brown sugar – 27%
Melon – 26%
Unsweetened – 26%
Matcha – 25%
Lycee – 24%
Taro – 24%

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