Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Birmingham Post
Birmingham Post
Business
David Laister

Victoria Plum pulls plug on Hessle HQ as remote working embraced and record sales pour in

The plug has been pulled on Victoria Plum’s Bridgehead Business Park headquarters after the online bathroom retailer flipped to permanent remote working.

A second Hessle office has been retained on Fleet Business Park, which is currently being refurbished after a lease renewal, but Jack Brignall House has been vacated.

However, it may not be empty for long, with owner Wykeland understood to be finalising legal contracts with a new occupier.

Official company documents have seen the contemporary block replaced with a Doncaster registered office, where the firm’s 275,000 sq ft distribution facility is located.

It comes as the company recorded a record 46 per cent increase in sales to £103 million for the year to February 2021, underlining the strength of the home improvement market in lockdown.

Previous years came in at £63.7 million and £70.9 million.

Earnings were up in line also, to £4.5 million, with 50 more staff taken on as it entered its 20th year of business.

The results come 18 months after Leeds-based private equity fund Endless took ownership.

Paul McClenaghan and a Victoria Plum range. (Victoria Plum)

Chief executive Paul McClenaghan has led a turnaround and transformation in the period, launching a design and installation service last year.

Mr McClenaghan said: “We have an ambitious growth strategy, highly capable people throughout the company and a collective determination to further accelerate our rate of expansion. These latest record results validate our approach and provide us with the platform to progress our plans at pace.

“Elements of our results have benefitted from the speeding up of the structural shift to online retail throughout 2020. However, we were constantly evolving Victoria Plum as a pure play online retailer long before last year’s events happened and will continue to do so.”

Visits to the website increased by 165 per cent to 23.2 million.

Mr McClenaghan said: “We are confident that we will continue to grow at speed. Our market fundamentals are strong, we have the necessary scalable infrastructure in place and a clearly differentiated design and installation service that is experiencing rapidly increasing demand.

“In addition, the constant stream of valuable data and consumer insights we access and interpret enables us to quickly adapt our product offer to meet customers’ needs, keeping us ahead of the game.

“All this means we are ideally positioned to make Victoria Plum the most differentiated, most trusted and most respected bathroom provider.”

Victoria Plum’s Fleet Park site can accommodate up to 40 people at a time.

The huge South Yorkshire site is located on First Point Business Park, off Water Vole Way.

The previous head office took the name of developer Wykeland’s late founder, Jack Brignall MBE.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.