As you may be dimly aware, the Spice Girls world tour kicked off in Vancouver last night, and it's frankly difficult to know what to be most amused by: the fact that David Beckham has been given the vanity title of "official tour photographer", or Victoria's latest blog in which she describes the Girls' recent promotional visit to Japan.
"It was amazing at the airport ," she declared. "There were lots of lovely Japanese people there to greet us. They were in tears, I always like that. I think it shows you are a true fan when you cry or pass out. When the paramedics are called I think that is a good sign. It shows real determination as a fan."
Mm. Whether mass hysteria can or should be incited in this way is a matter for Lost in Showbiz's non-existent ethical division. But Victoria knows that every fan felled by a temporary hysterical blackout is one less fan who could potentially be invited backstage while she's tied up performing for a special series of pictures with the official photographer. And if a few breathless, weak-kneed hairdressers' assistants have to take to take one for the team - well, isn't that the message of Girl Power?