Victoria Beckham has reportedly lost a legal battle with US luxury handbag retailer Vera Bradley over the use of her initials.
The fashion designer, 52, hired a legal team to stop the brand using the initials VB last year.
Law firm Mitchell Silberberg & Knupp represented Victoria Beckham Ltd, and argued that she was now known globally for her initials, which she uses as the basis of her beauty firm logo.
They argued that Vera Bradley consumers would think Victoria and her team were behind the designs as her initials are the logo for her beauty brand.
However after initially asking for more time to put together their case, it has now been dropped, and the application by the handbag brand to use the initials, which was first published in the Trademark Journal in the US last year, has been registered.
Vera Bradley, which makes £200 million a year, is an American luggage and handbag design company, which was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. Their customers include Taylor Swift and Sarah Jessica Parker.
The US Patent and Trademark Office said: “The Board notes the request, filed by Potential Opposer, Victoria Beckham Limited, to relinquish its extension of time to file a notice of opposition.
“In view thereof, the relinquishment releases the record of application for further processing.”
In October, Beckham lost a similar battle with Norwegian firm Vendela Beauty, with the company successfully arguing that the former Spice Girl was not famous enough in their country.
Beckham claimed that Vendela Beauty used an almost identical VB logo to her own brand which she said could confuse consumers, and provided sales figures, magazine features and Instagram followers in a bid to prove her brand’s presence in the country.
However, it was ruled she failed to show how many of her brand’s followers were based in Norway, noting that the sales figures provided were for the whole Nordic region.
Vendela Kirsebom, a Norwegian-Swedish model and television host, had the trademark for her company in 2021, years before Victoria opposed it.
In 2020, Beckham settled with Australian-based VB Skinland after they successfully registered the trademarks VB Salon and VB Skinlab.
The news comes just days after Victoria addressed the ongoing rift with her eldest son Brooklyn for the first time.
Speaking to the Wall Street Journal, she said that she and her husband David have always sought to “protect and love our children.”
She said: “I think that we've always - we love our children so much. We've always tried to be the best parents that we can be.
“And you know, we've been in the public eye for more than 30 years right now, and all we've ever tried to do is protect our children and love our children. And you know, that's all I really want to say about it.”
