Victor Orta has lifted the lid on how Leeds United are conducting their transfer business in the global football market by using an online matchmaker platform.
The Whites director of football spent time in Barcelona during the first week of the international break with 150 other clubs at a summit for TransferRoom.com.
The platform is an online ‘matchmaker’ which connects clubs with potential new signings, executives of which say it is creating “more transparency” in football’s global transfer market.
TransferRoom is an online platform which shows clubs which players are available for transfer or loan.
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It allows club chiefs to communicate directly through a messaging system and to pitch players to teams searching for a specific profile.
Orta told American business magazine Forbes he once completed five transfers in one window using the platform in his time as a director at one of the clubs he worked with.
“It is definitely the future with more synergy between clubs,” said Orta.
“When clubs are sharing information in an honest way, TransferRoom can help clubs save a lot of time, which is very important both in football and in life.
“It is a very modern way of working.”
Orta has distinguished himself as a modern operator in the world of football transfers and talked openly about using other platforms such as SciSports in the past.
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At last week’s summit 150 clubs from 28 countries were represented.
Officials were present from clubs including Manchester City, Everton, Juventus, Roma, Napoli, Barcelona, Sevilla, River Plate and Boca Juniors.
Aimed at club executives, TransferRoom.com was launched in 2017 and has helped facilitate more than 200 transfers during the last three transfer windows.
More than 500 clubs from 41 countries and 70 leagues are using the marketplace, which they pay a subscription to access, including Manchester City, Juventus and Roma.
“In today's transfer market there is a lack of transparency and credible market information. Buying clubs have no credible information on which players are available,” Jonas Ankersen, founder and CEO of TransferRoom.com, told Forbes.
“Most clubs have limited resources in their scouting department and therefore their market access is very limited.
“What happens when you only see a fraction of the players available? You end up paying too much.
“At the same time, selling clubs have no credible information on which player profiles buying clubs are looking for.
“For years football clubs’ market access has been restricted, but TransferRoom.com is changing this.
“When selling a player, you want to appeal to as many potential buyers as possible, and when buying you want to be exposed to as many relevant options as possible.”
