Leeds United director of football Victor Orta is not known for masking his feelings.
On countless occasions this season, exacerbated by an empty Elland Road, Orta's goal celebrations have disturbed visiting journalists and dignitaries.
His outlandish bellowing, often protestations at a refereeing decision, are now a fixture of an Elland Road matchday.
Thomas Tuchel's first visit to the ground saw him subjected to an Orta scolding from the Director's Box back in March - proving nobody is immune.
Speaking to OneFootball, Orta has expressed his true feelings towards Leeds United as a club, albeit in a quieter and more reserved fashion than usual.
“I’ve fallen in love with Leeds,” Orta said.
“I knew their history and tradition from the outside, but without being here you can never truly understand the magnitude of this club.
“I feel very proud to have worked with some big clubs in the past.
“For example Sevilla who completely changed my career, and then Real Valladolid, Elche, Zenit – but I’ve fallen in love with Leeds and the passion here.
“You can feel everything you do with the fans – in a good and bad way! I receive letters of complaint every week, even now.
"I still receive two or three complaint letters per week, but I love this passion, I love this demand, I love this excellence."
Orta's career has seen him work under renowned transfers chief Monchi at Sevilla, as well as with the wealthy Russian giants Zenit St-Petersburg.
But, the Spaniard insists his experience with Leeds United is like none other.
Orta, along with chairman Andrea Radrizzani and manager Marcelo Bielsa, as well as the entire Leeds United staff, have helped build a club aligned throughout each department.
Promotion and consolidation in the Premier League has been a joint endeavour.
“First of all, we believe in a methodology and a style of football that makes our work in the scouting department much easier.
“I prefer my team to be watching 200 players instead of 2000. I think in terms of what we did last summer – we are extremely happy," he says.
While many sporting directors would insist on watching every player available to them, Orta prefers to narrow the pool of players his recruitment staff are to pick from.
He has set key parameters, both personal and professional which prospective transfer targets must meet to eventually become a Leeds United player.
“We consider ourselves lucky because we didn’t just sign talented players, we signed great guys, amazing people for the dressing room who arrived and respected the traditions of this club.
“From the ticket seller, Mandy, all the way up to Patrick Bamford, our connection resembles a family, and we all share the common goal to change the history of Leeds United," Orta finishes.
The Leeds chief had special praise for Patrick Bamford, Raphinha and of course Marcelo Bielsa throughout his lengthy interview with OneFootball, but the lasting impression was one of a man enamoured by his current task.
It is clear through Orta's words that his passion, oft only observed on matchdays, extends into the rest of his work behind the scenes at Leeds United.
