Vicky Pattison is sitting pretty at the top of I'm A Celebrity's rich list thanks to her staggering social media earnings.
No-one was more surprised than Vicky herself when she won the ITV show at the end of 2015, almost a year after quitting Geordie Shore.
The Wallsend reality star beat Union J's George Shelley and TOWIE's Ferne McCann to be Queen of the Jungle after bossing all manner of Bushtucker Trials and becoming a huge favourite with I'm A Celebrity viewers back in the UK.
And now she has triumphed again, this time of the show's 'winners rich list', compiled by OnBuy TV and Cinema, putting her ahead of other winners including Jacqueline Jossa and Stacey Solomon.
Vicky has a huge 4,600,000 Instagram followers, meaning she's earning an estimated £14,398 for every product plug she posts on her account.
The 32-year-old recently finished top of another list - the highest earning reality stars in lockdown - also thanks to her massive earning potential from I'm A Celebrity.
Loose Women panellist Stacey was also on that list and finishes second behind Vicky in the I'm A Celebrity standings, with her 3,600,000 Insta followers and earn an estimated £11,268 for her posts.
Last year's champion Jacqueline, who beat bookies favourite Andy Whyment in the final, is in third, with her Instagram following of 2,900,000 said to earn her £9,077 per post.
Stacey's other half and reigning Dancing on Ice champion Joe is the highest earning male winner on the list. His current Instagram following is around the 1,600,000 mark, meaning he can command £5,008 per post.
