After disrupting the ball market, Vice Golf is now making its mark in golf clubs with a full line-up of premium, custom-built equipment.
All of Vice Golf's clubs, from driver through to irons and putter, are manufactured by experienced experts and hand-built in Germany to the highest standards.
Vice Golf knows that none of us are robots, which is why the brand's equipment has been developed from scratch using millions of real golfer data points, based on 15 years of actual data from everyday players at Vice Labs.
"We analyzed what actually helps 99% of golfers, not just the 1% on tour," says Vice Golf co-founder Ingo Duellmann.
"The result is clubs that look badass and are engineered specifically to improve your game."
They're built from the ground-up to help players of every level achieve better results and, ultimately, lower scores. And it all comes at a reasonable cost as Vice Golf's clubs are significantly cheaper than comparable clubs from major manufacturers.
Vice Golf does this by cutting out big tour contracts and unnecessary overheads to ensure that consumers can benefit from the brand's premium golf clubs and custom options at a fraction of traditional pricing.
They're not only high quality and affordable, they can also be customized to your own tastes, too, thanks to thousands of customization options including colors, alignment options, and personalization.
Here's what to know about Vice Golf's clubs:
Drivers
Vice Golf's VGD01 and VGD01+ drivers have been designed based on 15 years of data of where golfers need help with the big stick.
They're made with ultralight head weights and a Titanium-Carbon-Aluminum construction that helps increase swing speed and fight slices thanks to draw-biased weighting. They also include innovative alignment features that improve face control.
Whether you need a fairway finder (VGD01) or a low-spin bomber (VGD01+), both of Vice Golf’s drivers are built for speed, forgiveness, and effortless distance. They also come with adjustable loft and lie sleeves to find your perfect fit.
Woods
Vice Golf also has a wood and hybrid on offer in its range. The VGF01 wood is built for high launch, smooth turf interaction, and pinpoint accuracy while the VGH01 hybrid has been designed for forgiveness and versatility.
Irons
Vice Golf has an iron to suit every player's needs, starting with the VGI01, which is a forged players iron made from a two-piece hollow-body construction.
It has concentrated mass behind the hitting zone for distance you'd never expect from such attractive clubs.
Meanwhile, the game-improvement VGI02 model is a performance iron that delivers maximum forgiveness thanks to its casted hollow design and high-rebound face, while it maintains impressive feedback and a surprisingly slim profile.
Both models feature optimized weight distribution and bounce angles specifically engineered from real golfer data, while they're fitted with high-strength faces to stand the test of time. You can also benefit from full customization on both models, too.
Wedges and Putters
Vice Golf also has a premium forged wedge in the form of the VGW01 that is made with specialized bounce and grind options as well as a full-groove face.
The company's 100% forged and milled Putters, which have a 6-hour CNC time per head, offer stunning looks and provide an exceptional feel.
Both the bladed VGP01 and VGP02 mallet Putters are fully customizable, too, to give consumers a unique flat stick that looks great, feels great and helps you hole more putts.
BOOST Starter set
For 2025, Vice Golf introduced the BOOST starter sets for beginners, maintaining its commitment to making great golf equipment accessible to everyone.
The new BOOST Starter Sets blend modern technology, premium materials, and forgiving club geometry so that newer golfers can enjoy a solid feel, reliable distance, and consistent results right from their first swing. And all for less than £500.
Golf Monthly recently tested the BOOST set, saying: "The Vice Boost Starter Set offers beginner golfers a superb-looking set of clubs and bag. The driver and hybrid offer generous distance and the irons produce a towering ball-flight, ideal for those getting into the game. The quality and performance of this set should also appeal to intermediate golfers looking to upgrade their current set for an appealing price."
Vice Golf also has a new, revolutionary online fitting tool that makes custom clubs accessible to everyone. It uses the same data-driven approach that powers the clubs themselves to ensure that golfers are able to get precisely the right specs for their games.
Bottom line: Vice Golf clubs are the real deal thanks to premium materials, advanced engineering, genuine customization, and prices that make sense.
When your clubs are built on actual player data instead of tour player demands, good things happen to your scorecard.
Vice Golf full bag prices:
- VGD01+ Driver ($399)
- VGD01 Driver ($299)
- Woods ($219)
- Hybrids ($189)
- VGI01 Players Irons ($115 per club)
- VGI02 Performance Irons ($99 per club)
- Wedges ($109)
- Putters (Blade = $199, Mallet =$249)
Head to the Vice Golf website for more
