Viacom chairman Sumner Redstone is clearly well briefed on all this technology stuff. He told the Media & Money conference, as reported by paidContent, that the key strategy is in the distribution: "The more platforms our content is on, the more numerous our revenue streams," and started listing Joost, Last.fm and MTV's social networking site Flux. "Professionally produced content only increases in value as digital platforms multiply."
He went on to talk about paying for content, saying that ISPs and device manufacturers need to be involved more closely in distribution to help protect copyright. And he said that advertising will pay for the most of the content online, just as it has in traditional media.
Source: paidContent
