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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Kyle Campbell (GLHF)

VFX studio behind ‘Lord of the Rings’ sold to Unity for $1.62 billion

Weta Digital, the academy award-winning visual effects studio responsible for The Lord of the Rings  and countless other films, will be purchased by Unity Technologies for $1.62 billion.

The company is primarily known for its Unity game engine, which powers everything from small-scale indie titles like Phasmophobia all the way up to industry mega-hits such as League of Legends: Wild Rift  and Genshin Impact. So basically, Unity is a big deal in the video game industry.

 Peter Jackson, director of The Lord of the Ring film trilogy, has been one of the key people over at Weta Digital for years now.

“Weta Digital’s tools created unlimited possibilities for us to bring to life the worlds and creatures that originally lived in our imaginations,” Jackson said via The Hollywood Reporter. “Together, Unity and Weta Digital can create a pathway for any artist, from any industry, to be able to leverage these incredibly creative and powerful tools. Offering aspiring creatives access to Weta Digital’s technology will be nothing short of game changing and Unity is just the company to bring this vision to life.”

Unity kicked off the announcement with a spiffy trailer that you can check out below.

 

 

Written by Kyle Campbell on behalf of GLHF.

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