Vernon Kay quipped he was getting "quadruple pay" for presenting This Morning on a Bank Holiday Monday.
The father-of-two, 48, hosted the show today alongside former Saturdays star Rochelle Humes, 33.
The singer told cookery expert Clodagh McKenna that fronting the show 'wasn't work, just so you know" as the chef rustled up some chicken for the pair.
Vernon added with a grin: "Quadruple pay and chicken."
Rochelle joked: "Oh, it's gone up has it?" with Vernon joking: "Absolutely."
The Bolton-born star later made other cheeky claims about about the pair's pay packet, which at one point he said was five times their usual rate.
It's not known how much Rochelle and Vernon - who are filling in for Phillip Schofield and Holly Willoughby during the summer holidays - are paid.
However, the main hosts are thought to be on a sizeable sum for fronting the show from Monday to Thursday.
Phil was revealed as ITV's This Morning 's highest earner in the year up to February 2021 - raking in almost £1 million despite the coronavirus pandemic.
The 60-year old's TV firm - Fistral Productions Ltd - is valued at £2,464,251, of which £1,686,171 is said to be cash in the bank. That figure was up £990,000 on the previous year with the star reportedly paid a salary in excess of £600,000, The Sun reported.
Co-presenter Holly, meanwhile, reportedly saw her own enterprise Roxy Media Ltd's equity documented at £1,535,218 in the same period.
The mum-of-three has a good head for business launching her lucrative wellness site Wylde Moon last year.
The presenter, 41, founded the brand in September 2021 and has been selling jewellery, crystals, diffusers, perfumes - and a tomato-scented candle for £65.
Just like Gwyneth Paltrow's Goop, the site provides fans with beauty, fitness and spiritual recommendations.
According to the website, "the pillars of Wylde Moon are about having a true sense of self; igniting your intuition, knowing your self-worth and nourishing your body and soul through music, food, laughter, sex, passion, beautiful things, or all of the above."
While some have branded the brand "wacky", it looks like Holly will be having the last laugh after a PR expert predicted the venture could earn the presenter millions.
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