Verizon customers aren't having the best week. First, we heard the carrier was planning to increase fees, and now it appears that Verizon is raising fees and removing discounts from some plans, leaving customers forced to spend extra money.
This is likely to upset some people and potentially lead them to switch to one of the other top phone carriers, such as T-Mobile, AT&T, or any of the popular MVNOs, which can be significantly more affordable.
The gigantic mobile carrier is pulling loyalty discounts from customer accounts on September 1, at least that's what emails posted on Reddit claim.
"We are writing to let you know that a discount on your account will soon end. This discount will be removed no sooner than September 1, 2025. It is important to us to be upfront and transparent when changes are made to your account," reads the alleged email.
Of course, Verizon reminds impacted customers that it continues "to invest in offering the very best experience and most value for your money in the industry," but that may not be good enough for some users who are frustrated by this change.
One Reddit user said, "They’re ending loyalty discounts, which was the only thing keeping me with Verizon. Guess I’m gonna port out."
It appears Verizon wants to get customers on older plans to switch, and this could be another attempt to persuade them. In the email, the company even says, "We want to ensure you get the best value and experience from Verizon and encourage you to check out our myPlan options for the plan that works best for you."
It's a bold move from Verizon, as it could lead customers to port their numbers out instead of switching to myPlan.
Perhaps people on the older plans with loyalty discounts aren't as profitable, and Verizon figures it's better to take the risk of losing them by moving them to more lucrative plans. But that's speculation.
In the meantime, read why we recently updated our top pick for best phone carrier from Verizon to T-Mobile.
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