- Venice 's mayor, Simone Venturini, is seeking government approval to introduce a dynamic pricing system for its day-tripper access fee, potentially rising to 50 euros on peak days.
- The proposed surge-pricing aims to deter overcrowding and help cover the substantial costs of maintaining the city, which currently amount to 100 million euros annually.
- Venturini stated that the existing 10-euro fee has proven insufficient in managing visitor numbers on the busiest days, prompting the need for a more flexible system.
- Implementing this dynamic pricing structure would necessitate an amendment to Italy’s special law governing Venice, a matter already discussed with the tourism minister.
- While the 50-euro maximum has drawn criticism, Venturini clarified it is an upper limit for experimentation, with the ultimate goal being to improve the experience for both residents and visitors rather than solely generating revenue.
IN FULL
Venice ‘day trippers’ could now pay up to €50 amid new dynamic pricing proposals
