A supermarket shopper was left furious after a recent trip to her local store.
The woman, who is a vegan and doesn't eat any animal products, said she was "disgusted" over what she saw.
The shopper felt she had been "tricked" into eating chicken because of its placement on the shelves of the supermarket's frozen aisle.
Sharing her outrage on Twitter, the woman, who was shopping in Australian supermarket Coles, said that two chicken products had been placed on a shelf in between vegan items.
“Is it intentional that you put non-vegan products on the shelf between two vegan products?” she asked the retail giant online.
“I am disgusted that you’ve just tricked me into buying & eating chicken, when we are all trying so hard to save the planet. Do you not care at all?," as the Mirror details.
The woman then asked for more consideration about the issue, and questioned whether the company had "empathy and understanding", as 7News reports.
A spokesperson for Coles told the Australian news outlet that they would be investigating her claims and are committed to providing more options for vegan customers.
They said in a statement: "We have a growing number of customers choosing to purchase vegan and meat-alternative products and we are working hard to continue to expand that range to meet their demands.
"Where possible we group similar items together, but this is not always possible due to the different shelf space and layouts in our stores across our network
"We are concerned to hear about this customer’s experience and have referred this issue to the National Grocery Space Department for their consideration."
