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Birmingham Post
Birmingham Post
Business
Tom Houghton

Vegan manufacturer OSONYQ announced as Everton FC's official sports drink partner

Everton FC has announced manufacturer OSONYQ as its official sports drink partner, and has signed a multi-year agreement.

The Dutch firm's branding will soon be widely on show at Goodison Park, and the product will be consumed by the Toffees' first team, women's team, under-23s and academy.

It will also be on sale at the club's official Everton One and Everton Two stores in Liverpool.

OSONYQ, a market leader, is vegan and gluten-free and made up of entirely natural ingredients, free of artificial colouring, low in sugars and high in energy - describing itself as a "pioneer in the field of natural sports drinks".

Alan McTavish, commercial director at the club, said: “OSONYQ are another exciting addition to our partner portfolio.

LIVERPOOL, ENGLAND - OCTOBER 22: General view outside the stadium as fans arrive prior to the Premier League match between Everton and Arsenal at Goodison Park on October 22, 2017 in Liverpool, England. (Photo by Gareth Copley/Getty Images) (Getty Images)

“Already established as a major player in the natural sports drinks industry, with ambitious growth plans, I am delighted that OSONYQ has chosen Everton to further broaden their global exposure and push into new markets.

"We are very excited to see how this partnership flourishes in the seasons ahead.”  

The sports drink provider already has a number of football partnerships across Europe including Juventus, AS Monaco, VfL Wolfsburg and Glasgow Rangers.

Marcel Kraaibeek, OSONYQ's chief sales officer, said: “We are extremely proud to be announcing this partnership with Everton. The importance of nutrition and hydration in elite level sport has never been higher and I am delighted that OSONYQ will be fuelling Everton on the pitch across the next three seasons.

“OSONYQ and Everton share the same values and objectives, always aiming at excellence and promoting an inclusive society and healthy lifestyle within the community, so it was a natural fit.”

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