A north west vaping firm has announced a major deal with high street retailer WHSmith.
Totally Wicked will supply its vaping products to 445 WHSmith stores across the country.
The Blackburn-based firm, which was established 11-years ago, was an early pioneer of vaping products.
The company has developed its brand through 150 Totally Wicked branded stores which has seen the business become the largest nationwide vaping retailer in the UK.
It has also partnered with high-profile organisations including Euro Garages and Bargain Booze.
In addition, the company is a founding member of an industry-leading association, the Independent British Vape Trade Association (IBVTA).
Marcus Saxton, CEO at Totally Wicked, said: “It’s great to partner with such a prestigious retailer as WHSmith.
"Our vision is to evolve the vaping proposition to empower a greater number of smokers with an alternative choice and, the Totally Wicked brand can play a leading role in this.
Julian Urry, retail director at Totally Wicked, added: “I am delighted that Totally Wicked and WHSmith will be able to provide consumers with greater access to some of our premium range of products.
As the number of people vaping in the UK continues to grow, vapers are seeking easier access to purchase vaping products, in particular, e-liquids.
“Selecting the right partner to represent our brand and sell our products is extremely important to us.
"WHSmith is an ideal partner, having over the past 225 years built a reputation for delivering outstanding customer service, and with 445 WHSmith high street stores stocking Totally Wicked products they provide a great addition to our brand.”
