Vanity searching made easy

Googlealert, a Google-tracking service that is not Google itself, has announced upgrades to its services which should appeal to plenty of fellow hacks and bloggers. The service searches Google daily for you, checking the terms you want and seeing if anything new has cropped up in the last 24-hours. Previously, it would let you know the results by email, but now it's offering a variety of feeds - including HTML, RSS 1.0, RSS 2.0 and TrackBack, which means you can incorporate its results into your webpages.