The Chase returned to ITV for another regular helping on Friday - but it wasn't the show, players or whatever quips the chasers came out with getting viewers riled up today.
It was an ad shown during the breaks that had fans at home seeing red.
Four new contestants - Barbara, Mandy, Mike, and Aidan - whose name producers changed to The Force midway through the show - joined Bradley Walsh and chaser The Sinnerman, Paul Sinha.
They each took part in the cash builder and head-to-head round - earning as much money as they could before facing the chaser - and trying to get back to their teammates.
That's before the final round - where three of them made it through to the final today, with £23,000 to split between them if they were good enough to beat the chaser.
However, it was an advert during one of the breaks in the show that riled viewers today.
A Ryanair advert aired - proclaiming 'Covid vaccines are coming' - and urging people to book their easter and summer holidays with the low-cost airline.
Offering deals on flights to European destinations such as Spain, Italy, Portugal and Greece, the advert urges people to 'jab & go'.
However, with England in the midst of a third lockdown, similar restrictions in Wales, Scotland and Northern Ireland, and a record number of Covid cases and deaths announced today, viewers didn't take kindly to it.
One viewer tweeted: "Why is the Ryanair Advert STILL being aired #TheChase"
Another added: "Considering nobody knows when they are getting their covid vaccines, how can #Ryanair expect people to know when they can book a holiday? Assuming that people will wait until they’ve had one of course #TheChase"
And a third posted: "Stop this Ryanair adverts on holidays! @Ryanair have zero shame!"
A fourth simply put "P*** OFF RYANAIR!!! #TheChase.
The Covid vaccine is being administered in the UK according to a priority order decided by the Joint Committee on Vaccination and Immunisation (JCVI) - and care home residents and their carers, those over 70, frontline health and social care workers and the clinically extremely vulnerable individuals are in the first four groups.
Prime Minister Boris Johnson this week pledged to offer a vaccine to all the individuals in those groups - around 13 million people - by mid-February.
