Cook County has launched a new COVID-19 vaccine campaign, based in part on a survey showing that 46% of African-American residents say they likely would not get the shot or were unsure about getting it.
“The ‘My Shot’ campaign speaks directly to these individuals who need to hear from their neighbors about the safety of these shots and the importance of making the choice to get vaccinated,” Cook County Board President Toni Preckwinkle said Monday during a Facebook Live event.
The campaign drew on responses from about 1,100 Cook County residents surveyed earlier this year. Among other things, it found that, overall, 32% of respondents were hesitant about getting the vaccine. Broken down by race, 46% of Black and 35% of Latino residents “probably would not, definitely would not or were unsure if they would get the vaccine.”
The multi-lingual campaign — featuring the stories of actual Cook County residents promoting getting the vaccine — is to be posted on bus shelters and billboards, as well as online and in print media, officials said.
To learn more, go to myshotcookcounty.com
