The University of the West of Scotland has been shortlisted for a highly-coveted Times Higher Education Award.
Viewed as the Oscars of the higher Education world, organisers have recognised the UWS team behind Scotland’s first ever personalised digital prospectus.
Instead of the large catalogue of courses available at the Paisley campus and others, the UWS digital prospectus asks students some simple questions before they are sent information solely related to their area of interest and study.
It can also offer virtual campus tours, open day information and accommodation information, which can also be tailored by geographical location.
The team behind the project has been shortlisted in the outstanding marketing/communications team category of the education awards.
Their work has been seen to provide students with the information they require in a format they want and, with fewer large paper prospectuses being created, the new approach is also more environmentally friendly.
UWS principal and vice-chancellor Professor Craig Mahoney said: “We are delighted to have been shortlisted for a Times Higher Education Award, widely viewed as the most prestigious award in the higher education sector.
“The university has always been at the forefront of technology and innovation, and I am incredibly pleased to see the creativity demonstrated by colleagues receive recognition once again.
“Through our Strategy 2025, UWS has a strategic commitment to achieving even greater excellence on the global stage. “Being shortlisted for another sought-after honour is a heartening validation of our ambition.”
It is the latest in a string of award nominations for UWS in 2021, including being shortlisted for five Herald Higher Education Awards in May.
The winners will be revealed at an in-person ceremony in London on Thursday, November 25.
Times Higher Education editor John Gill added: “This is the 17th year that the THE Awards will recognise the best of the best in UK higher education, across 20 categories covering all aspects of university activity.
“But this year’s awards will reflect a period of turmoil and innovation necessitated by the pandemic, making it quite unlike any previous year.
“For the first time this year, we have also extended our awards to include higher education institutions in Ireland, and we are delighted to say that we have had a record number of entries, reflecting the brilliance of universities across the whole of the UK and Ireland.
“With almost 600 institutions, teams and individuals nominated, it really is a fantastic achievement to make it onto this year’s shortlist.
“We look forward to celebrating the incredible response of university staff in exceptionally tough circumstances when we gather for the Oscars of higher education in November.”
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