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It is critical to have the right storytelling objectives if you want to achieve and build on the strategic objectives of your business. But why does this matter?
In this highly informative workshop with Neil Bearden, associate professor of Decision Sciences at INSEAD Singapore, you will learn about how to achieve your strategic objectives - whether they are attaining new clients, motivating your team, building your business out into other countries, scaling your social media strategy, or anything in between - and why it’s essential you are tactical with your storytelling in order to achieve these objectives.
Suitable for business leaders, marketeers, communicators or strategists, Neil’s expert guidance will allow you to discover why storytelling is not only helpful, but essential for business success, as well as how to structure your message to craft a story, how to make it memorable, and how to continue building on your story for the further development of your business strategy.
Rather than ‘losing the plot’, this class will invite you to dig deep into your motivations to better inform your objectives, and ultimately craft storytelling that is rational and purposeful.
Course content
The Four Cardinal Communication Objectives
Why storytelling is essential for achieving those objectives
How to structure your message to make it a story - and make it memorable
How to have others retell your story for you
Practicing storytelling in a way that is actionable and progressive
You will be sent a link to the webinar 1hr before the start time of 10am (GMT).
Tutor profile
Neil Bearden is a professor at INSEAD in Singapore and runs Plot Wolf, a communications consulting company. He began his career at INSEAD teaching statistics and has since transitioned into storytelling. He’s won over 10 Best Teacher Awards and is an active early stage investor (sennder, Waterdrop, redmart, Eruditus, etc.). He has coached many professionals on the art of storytelling and communication, from senior Google employees to US Navy SEALs. He loves the movie Pulp Fiction – especially the character The Wolf, the man who fixes things. Neil fixes people’s stories.
You will be sent a link to the webinar 1hr before the start time of 10am (GMT).
Details
Sold out
Date: Wednesday 2 December 2020
Times: 10am-12.30pm (GMT)
Price: £45 (plus £2.65 booking fee)
Event capacity: 70
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