It’s the festive season again. How did that happen? I can almost still taste the gravy-drenched popular orange vegetables I feasted on some 370 or so days ago.
This year, apart from adding “nubby little cabbages” (sprouts) to the bulging plate, the wide, wide world of news has offered up a steady supply of the Guardian’s very own gratuituous, synonymous phrases – or inelegant variation – which we know and love as Povs. If you’re new to this game, you could read this – or you could just go with the flow. It is Christmas, after all.
Rather than regale dear readers with a long list of memorable examples here and now (for this you’ll need the customary quiz, of course, which can be found here) I will just share with you this striking example from the first two paragraphs of a Guardian environmental story from this year. Although it was edited slightly before publication, it is a great example of a hat-trick of Povs in action. Which ones are useful? Which are strained, claggy and inelegant variation? You decide.
Lego will not renew its marketing contract with Shell after coming under sustained pressure from Greenpeace to end a partnership that dates to the 1960s.
The environmental campaign group, protesting about the oil giant’s plans to drill in the Arctic, had targeted the world’s biggest toy maker with a YouTube video.
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