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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

US TV viewers snub Morgan

"I've been fighting off the temptation to mention the nosediving ratings of Piers Morgan's new show on CNN."

That's the intro to a piece by the Miami Herald's TV critic after a swift slide in viewers from 2.1m for the first one on 17 January to just 498,000 on Thursday evening.

According to Nielsen, ratings for Piers Morgan Tonight have fallen almost every day since he started. It's sobering to realise that in his final six months, Morgan's predecessor, Larry King, was averaging 613,000 viewers.

But Morgan may take heart from a comment by the Chicago Sun-Times TV critic who urges CNN to stand by their man.

He writes: "What's gotten Morgan this far are some very American qualities: single-minded determination, brashness and shamelessness. How could he fail?"

Sources: Miami Herald/Anorak/Chicago Sun-Times

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