On a small stage in New Hampshire this week, the West Virginia senator Joe Manchin and former Republican governor Jon Huntsman sat together extolling the virtues of bipartisanship and talking very much like running mates. They were there on behalf of the centrist political advocacy organization No Labels, which is considering fielding a third-party ticket in the 2024 presidential election, and had enlisted the two men to debut its 67-page policy manifesto.
Early on in the evening, the moderator asked the question looming over the event: were Manchin and Huntsman running for president? After a smattering of applause died down, Manchin deflected, saying they were simply there to “explain to you that we need options”. But Manchin’s refusal to announce whether he will seek re-election for the US Senate next year, and his presence at the town hall, has drawn speculation that he and No Labels may combine to upend the 2024 election.
No Labels has been around since 2010, largely promoting centrist policies and occasionally working to elect moderate Democrats to Congress. Its recent ambitions are far grander, as it plans to raise $70m, get on the ballot in every state across the country, and build a third-party ticket for the presidency. The group has become a specter looming over the 2024 election for Democrats, with polls showing that a centrist third-party candidate would draw votes away from Joe Biden and tilt the race toward Donald Trump.
The growing prominence of No Labels and its potential to run a third-party candidate has resulted in backlash from Democrats and more centrist Republicans as a result. Democratic representatives and political organizations such as MoveOn have mobilized to oppose the group, including holding briefings for congressional staffers on the risk of a third-party ticket. Democratic and Republican strategists additionally commissioned a poll that showed how an independent centrist candidate would act as a spoiler against Biden.
But efforts to show that No Labels could take a significant portion of the vote and effectively hand Trump the presidency have only emboldened the group. No Labels’ chief pollster told Axios that the recent survey – which showed a moderate independent candidate would receive around 20% of the vote and shift the election to Trump – was proof that their strategy was sound and that they had a viable chance at the presidency.
“The people who are spearheading this are not doing it cynically. They have convinced themselves that this is a unique historical moment and they intend to seize it,” said William Galston, a senior fellow at the Brookings Institution who co-founded No Labels in 2010 before leaving it earlier this year.
Galston disagreed with the group’s decision in 2022 to focus on fielding a third-party candidate, he said, and after a year of offering arguments against the shift decided to quit the organization in April of this year. Although he still supports the group, he sees its current mission as misguided and has spoken out about how it’s likely to benefit Trump’s presidential hopes.
“I could not go along with the formation of an independent ticket,” Galston said. “I saw no equivalence between Donald Trump and Joe Biden and feared that this ticket would, on net, draw support away from Biden’s candidacy.”
No Labels, and its potential candidate Manchin, reject the notion that they will act as spoilers. The group has claimed it will not go ahead with its plans if it appears to shift the election to one party, though has been vague on its criteria for such a decision, and Manchin on Monday told the audience in New Hampshire that “if I get in a race I’m gonna win”.
Undisclosed donors
As No Labels moves forward with its fundraising and attempts to get on nationwide ballots, it has faced increased scrutiny over who exactly is backing their efforts. The group refuses to disclose its donors, which it is not obligated to do, but a Mother Jones investigation identified dozens of wealthy contributors affiliated with No Labels.
Although it includes several major Democratic donors, many of the contributors favor conservative causes and Republican candidates. A separate investigation from the New Republic found that conservative billionaire Harlan Crow, most recently known for his close ties with the supreme court justice Clarence Thomas, donated $130,000 to the group between 2019 and 2021.
No Labels officials have cited privacy concerns as the reason that the group will not release its donors, while its chief executive, Nancy Jacobson, told NBC News this week that there was “nothing nefarious” about its fundraising. Galston brought up to Jacobson in the early days of the group’s operations that a lack of transparency might become an issue, he said, but she told him “in no uncertain terms” that was how things would be run.
Jacobson and No Labels did not respond to a request for comment on this article.
It is unclear just how much of its $70m goal No Labels has raised, although previous years and Jacobson’s status as veteran fundraiser show that it is able to draw large sums. No Labels’ 2021 tax forms, the most recent year publicly available, state that it took in just over $11.3m in revenue that year. The organization’s highest-paid staffer was the former political commentator Mark Halperin, according to the 2021 tax form, who made about $257,000 as No Labels’ chief strategist. The organization hired Halperin despite allegations from multiple women of sexual harassment and assault against the once-prominent journalist. Halperin, who has previously apologized for some of the harassment allegations against him while denying other allegations including physical assault, left No Labels in March of this year. He could not be reached for comment.
The tax forms also show that No Labels paid top Democrat-run consulting firms for their advocacy and communications work. It gave around $946,000 in compensation to the communications firm Rational 360 in 2021. Rational 360 did not respond to a request for comment on this article.
The group has faced criticism from Democrats before, including when it endorsed an anti-LGBT, anti-abortion Illinois congressman during the 2018 midterms. A Super Pac tied to No Labels spent about $1m backing the campaign, according to the Intercept. But previous backlash against the group is nothing compared towithwhat it currently faces, with growing concern among Democrats that No Labels has the potential to lose them the White House.
“It’s pretty clear that a No Labels candidate would help re-elect Donald Trump,” the Democratic senator Chris Van Hollen told the Hill.
No Labels has given itself until Super Tuesday – when a large number of states hold primaries in early March of next year – as a deadline for announcing whether or not it will run a third party. The group’s national co-chair Pat McRory stated on Monday that if Biden and Trump are the likely match-up by then and the group sees a path to victory, it will run a candidate.
