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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

US print bosses worry over missed online deals

A survey of top US newspaper companies found that nearly three out of four senior executives think newspapers are missing opportunities online because of a relative lack of cooperation among publishers. The survey, by the American Press Institute, also found only modest hopes that the industry would succeed in forging such collaboration. Some 72% said newspapers were missing out on ways of working together to sell and deliver ads. Just over half believed that newspapers should form partnerships with non-newspaper companies such as Google or Yahoo!to pursue online initiatives. (Via Editor & Publisher)

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