US paper industry: internet is 'new paper boy'

The US newspaper industry is launching a $75m (£38m) marketing campaign to affirm its relevance in the digital age and to bolster its public image, which has deteriorated with decreasing ad revenues. "I am sick and tired of all the doom and gloom reports out there about the death of this industry," says Earl Cox, who is heading up the campaign. One slogan reads: "The internet is the best thing to happen to newspapers since the paper boy." John Kimball, chief marketing officer with the Newspaper Association of America, adds: "Newspapers have multiple channels into the marketplace that we didn't used to have... That audience is not shrinking. That audience is growing." (Via Las Vegas Sun)