Editor & Publisher, the magazine that covers the US newspaper industry, has pulled down its paywall.
It announced on Friday that it had stopped charging for access to its site to allow more visitors to view its "exclusive content."
"We have not been big believers in paywalls," said Duncan McIntosh, president of Duncan McIntosh Company, which has published E&P since January.
He added: "Paywalls in name alone connote a psychological negative, which is one reason we have never been big believers. Nielsen had been using one for a number of years, but nothing during the past year has changed our opinion about them.
"We have removed it to build more traffic and make more of our original content available to our visitors."
Hat tip: Martin Stabe
