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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

US newspaper sales slip still further

Daily newspaper circulation in the US fell by 2.1% in the six-month period up to March compared to the same period a year ago. Audited figures from the Newspaper Association of America also show Sunday sales down by 3.1%. US newspaper industry experts are urging advertisers to pay more attention to readership rather than paid circulation, and to take into account online readers. (Via Reuters)

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