US newspaper ad revenues slip further

Newspaper advertising revenues in the US slipped 0.3% last year, according to data from the Newspaper Association of America . Print advertising fell 1.7% to $46.6bn (£24bn), outweighing a 31.5% increase in online ads to $2.7bn (£1.39bn). But, despite rapid expansion of web businesses, online ads comprised just 5.4% of newspapers' total ad income. Figures released by the Interactive Advertising Bureau show that growth of newspapers' online advertising was around the same as the previous year but lagged behind the 34% growth in total web advertising during 2006. (Via WARC.com)