- Over 70 percent of Canadians are less likely to visit the U.S. in 2025 now, a significant increase from earlier in the year (59 percent), due to growing political tensions and tariff threats.
- Actions by the Trump administration, including false claims about Canada and tariff threats, are identified as key factors contributing to this reluctance.
- Border crossings have seen a marked decline, with vehicle traffic dropping 31 percent at major points like the Ogdensburg-Prescott International Bridge and Champlain-St. Bernard de Lacolle.
- A recent study indicated that 64 percent of Canadians cited tariffs and 61 percent cited political tensions as reasons for their decreased likelihood of travel.
- U.S. travel industries and border states are launching 'charm offensives' with special deals and welcoming messages to encourage Canadian tourism, acknowledging substantial economic losses from reduced visitation.
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