"US consumers are experimenting with new audio technologies, from online music services to terrestrial and satellite digital radio and multichannel audio formats, but they still rely on CDs and FM radio as primary sources of music," says a survey from IDC.
"US consumers can now choose from among an unprecedented number of music formats and devices," explains Susan Kevorkian, senior analyst, Consumer Markets. "Our survey shows that incumbent technologies, such as CD and FM radio, are still favored, while ownership of, awareness of, and intention to purchase MP3 players, satellite radio, music via legitimate online music services, among other devices and technologies, is on the rise."
The survey found that 53% reported owning portable CD players, compared to 6% who own portable jukebox MP3 players like the Apple iPod. Only 4% reported using a pay-per-download music services.
