Advertising spend in the US dropped for two consecutive quarters in the first half of this year - the first time that's happened since 2001, writes Philip Stone. The poor results - as compiled by TNS Media Intelligence - hit newspapers badly, resulting in a decrease of $793m (£390m), a drop of 5.8%.
By contrast, the overall internet spend (not including search) increased by 17.7% ($829m/£439m). But that increase did not reach the 20-30% growth many had been predicting. It should also be noted that most newspaper websites are not achieving similar rates of increase. (Via Follow the Media)
