Despite three previous albums each shifting half a million copies, Lemar seems to exist somewhere below the mainstream pop radar, which does something of a disservice to his talents. On this new collection he's at his best when, as on lead single 'If She Knew', he grasps the electronic R&B coat tails of US stars like Ne-Yo and Chris Brown. 'The Reason' proves to be an enjoyably addictive listen.
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Urban review: Lemar, The Reason
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