Urban Outfitters apologized Tuesday morning after sharing incorrect voting information on the company's Twitter account with its 1 million followers.
The clothing retailer had shared a link Monday to a "handy guide for your reference" on its website that encouraged Americans to vote and offered free "I Voted" buttons at its stores. But the guide told voters they needed a "voter registration card" and ID to vote.
No states require voters to show registration cards to vote. Some states require ID to vote. And some states accept voter registration cards as ID.
Social media users and election monitors including Electionland, a project led by the nonprofit news site ProPublica, quickly caught the error.
Urban Outfitters deleted the tweet and issued an apology Tuesday morning.
"This blog post was written by a member of our content team who made a mistake in researching the voting requirements. When this error was brought to our attention, we immediately updated the post to not only correct the information but also included an additional link for state-by-state voter ID requirements for readers to reference," the Philadelphia-based company said in a statement.
"We are deeply sorry for any confusion this error may have caused. In the future, we will be installing more stringent fact-checking procedures to ensure these types of error do not happen."
