He's had a bumpy ride so far on I'm a Celebrity - and tonight upset fans jumped to Naughty Boy's defence as he struggled with his hammock.
The music producer wasn’t comfortable settling down in his hammock in Gwrych Castle.
And he admitted that for the second night in a row he hadn't had had much sleep.
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"I was topsy turvy, you can’t sleep on a hammock the way you want," he told his campmates.
But Frankie Bridge and DJ Snoochie Shy, snuggled up in their own hammocks, pointed out that it was because he was sleeping in it the 'wrong way.'
Naughty Boy asked them: “Why didn’t someone say last night?”
And Frankie laughed: “I’ve only just noticed. Also you could have just looked at how everyone else is sleeping and thought ‘I might try that.’”
A shocked Naughty Boy said: “I’ve been sleeping the wrong way! Oh my god.”
Footballing legend David came to his rescue, asking: "Do you need someone to fix it Naughty Boy? I’m coming. It’s better now.”
Trying the hammock again Naughty Boy said: “Oh wow, oh my god. It wasn’t like this. This feels so much better, thank you so much.”
Watching him looking comfortable in his improved hammock, Frankie joked to Snoochie: “How does he make it through life?”
And I'm A Celeb viewers took to Twitter to say they didn't like The Saturdays singer's reaction to Naughty's predicament.
@GrianneDoherty1 pleaded: "Don't just lie there making fun of him Frankie & Snoochie.
"At least David actually had the decency to help. Hardly Naughty Boy's fault he got it wrong literally could of happened to anyone especially if they've genuinely never even used a hammock before seriously."
@prettylights_ exclaimed: "How does he make it through life?" FRANKIE!!!"
@Tiny_Dancer26 scolded: "I’m fairly certain that Frankie would cry if someone spoke to her in such a condescending way #ImACeleb."
And @Haleb_4_ever asked: "There's a right and wrong way to sleep on a hammock?"
Naughty Boy previously clashed with Frankie over cooking in the castle.
In Thursday's episode the pair took part in Castle Scary-oke which saw them down gruesome blended drinks.
Frankie was comforted after she burst into tears and was shaking following the gruelling task.
@loujoycehill commented afterwards: "Double standard. I see all this love for Frankie but where was the love for @NaughtyBoyMusic when he was struggling?
"I havent read one supportive tweet for this man."
@_SammiOwen tweeted: "People are concerned about Frankie being cold but were happy to take the p*** about Naughty Boy genuinely struggling not long ago! Turn it in."
