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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Uphill task for Express online ad seller

Express Newspapers has appointed online ad company Eyeconomy to handle its online ad sales. The company has been requested to sell display advertising and to seek sponsorship opportunities and partnerships. Eyeconomy's Mark Butt says: "The publications have huge readerships with a wide range of interests, which will allow our advertisers to reach a mass audience with a diverse demographic profile." Has he seen the Express sites? Has he seen the user figures? Is diverse profile a euphemism for small? (Via mad.co.uk)

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