Utah Valley University, which spent two decades transforming from a modest community college into Utah's largest educational institution, once prided itself on having one of the safest campuses in the nation. That carefully cultivated image was irrevocably shattered in mere seconds by the assassination of activist Charlie Kirk.
The sprawling campus, home to nearly 50,000 students nestled beneath the Wasatch Mountains, will now forever be associated with the events of 10 September. A bullet tragically ended the life of the Turning Point USA founder as he addressed a large crowd at an outdoor amphitheatre situated in the heart of the campus.
Previously largely unknown beyond Utah's borders, the university was thrust into an unwelcome national spotlight during the intense search for Kirk’s killer. Students and faculty, returning to classes this week, are grappling with profound grief, fear, and anxiety, confronting the difficult question of how to navigate UVU's sudden and tragic infamy.
“This has put the university on the map and given it more attention than it’s ever received,” said branding expert Timothy Calkins, a professor at Northwestern University. “They certainly didn’t want this situation. But they have to find some way to come back.”
University leaders say they're focused right now on the safety of students and their community, but they're already starting to think about how to reshape the school's shattered identity.
Kyle Reyes, one of Utah Valley University’s vice presidents, said he hopes the school can be a model of healing and embracing difficult dialogue.
“We know that the eyes are on us and we’re not going to shy away from demonstrating our resilience collectively on this,” Reyes said.
The school has had only minimal violence for years, according to data collected by the U.S. Department of Education. UVU's most recent report for its main campus in Orem, covering 2021-2023, showed police investigated or received reports on four aggravated assault allegations, 13 rape allegations, one apparent arson and no cases of murder or manslaughter. Kirk's killing was the first murder on campus that administrators are aware of, University spokeswoman Ellen Treanor said.
University officials cite this data to support the claim that it is “one of the safest colleges in the country.”
UVU also touts its strong connections to the Church of Jesus Christ of Latter-Day Saints, as home to the world’s largest education institute for young Mormons. Its mascot is the wolverine. “Just like wolverines, UVU students are determined, ambitious, and fearless,” the university’s website says.
Student Marjorie Holt, 18, who is studying elementary education at UVU, was late to the Kirk rally and arrived minutes before he was shot. She ran with others to shelter inside a nearby building in the immediate aftermath.
In the days since, Holt took time off from work and went home to spend a night with her family in Salt Lake City. She said she feels like the university failed Kirk and his family by not providing better security. She worries about going to classes in a building near the crime scene.
Yet as Kirk's shooting deepens the nation's political divides, Holt believes the shared trauma has brought UVU closer together.
“We're all people who, you know, loved him or hated him,” she said of Kirk. “We're all still coming together no matter how we believed, and I feel like this has made our school closer than ever.”
When students returned Wednesday, they reported classes were quieter than usual. Matthew Caldwell, 24, said that in history class, “it felt as if the professor was more understanding of all beliefs and that ultimately it’s about sharing those beliefs.”
Student body President Kyle Cullimore urged his classmates during a Friday vigil to stop putting labels on one another and see each other as human so that UVU can be a “place where disagreement doesn’t erase our dignity.”
Other schools that became synonymous with shootings offer different templates for addressing the fallout.
The Columbine High School massacre of 1999 ushered in heightened security and training for shooters at schools across the U.S. On the same day Kirk was killed, those protocols were put to test in a shooting at Colorado's Evergreen High School when two students were injured and the shooter took his own life. It's the same school district as Columbine, and officials credited years of preparation and training for avoiding more casualties.
Following shootings at Virginia Tech University in 2007, Connecticut's Sandy Hook Elementary School in 2012 and Florida's Marjory Stoneman Douglas High School in 2019, student victims and family members funneled their grief into activism for gun control.
In Uvalde, Texas, officials voted to demolish Robb Elementary School after a mass shooting that killed 19 students and two teachers.
At Kent State University, where National Guard soldiers killed four students and wounded eight others at a Vietnam War protest in 1970, Professor Johanna Solomon said the school has since leaned into its role as a place to freely express ideas.
There were struggles along the way. Starting in 1986, the Ohio school began changing athletics uniforms, letterhead and signage to highlight “Kent” and put “State University” in small letters underneath, trying to distance itself from the shooting. The change was dropped in 2000, said Karen Cunningham, a professor in Kent State's School of Peace and Conflict Studies that was established in response to the 1970 shootings.
“I'm very proud of their decision to realize as a university that it wasn't escaping or forgetting what happened,” said Solomon. “Leaders have a really stark choice after things like this happen, and one is to lean into division and the other side is to humanize people, to bring people together.”
As UVU students ventured back last week, Republican Utah Gov. Spencer Cox met with a small group on campus. “It has been rough, right, for all of us,” he acknowledged. The world only knows one thing about UVU now, he said — and he wants everyone to know the rest of the story.
“This place is incredible and it’s incredible because of the students that are here, amazing faculty,” Cox said. “The world desperately needs change, but they’re not going to find it from politicians. It’s got to come from you.”
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