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Benzinga

Business

Anusuya Lahiri

Universal Music Label Snaps Bored Ape NFT

Bored Apes Discord Jimmy Fallon Justin Bieber Mark Cuban NBA Steph Curry Universal Music Group

Universal Music Group NV (OTC: UMGNF) Web3 label purchased Bored Ape #5537 for $0.36 million, Reuters reports.
Bored Ape is a female character now known as Manager Noët All, to lead the group it founded in November called Kingship.
Kingship, which exists solely in digital form, will have its website and presence on messaging platform Discord and will eventually produce new music and give virtual performances in the metaverse.
Like Manager Noët All, all the band members are NFTs, three Bored Apes, and a Mutant Ape, on loan from collector Jim McNelis.
Bored Apes have become a status symbol for celebrities, with investors including "The Tonight Show" host Jimmy Fallon, pop star Justin Bieber, NBA superstar Steph Curry and billionaire investor Mark Cuban.
Price Action: UMGNF traded at $24.50 on the last check Friday.

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