Casual fashion brand Uniqlo’s Japanese same-store sales rose 4% year on year in July as consumers stocked up on comfortable “stay at home” clothes amid the novel coronavirus pandemic, its owner, Fast Retailing Co Ltd , said on Tuesday.
The 4% rise in domestic same-store sales, including online purchases, followed a 26% jump in June, which came after a three-month slump when the coronavirus outbreak kept shoppers at home and tourists away.
“Stay at home demand” lifted July sales, with items such as stretchy jogging pants and oversized T-shirts proving popular, the company said.
Analysts have said Uniqlo’s focus on practical, everyday clothes rather than more on-trend fashion may help it weather the coronavirus downturn better than global peers.
