A recent legal settlement has brought renewed attention to the private browsing mode, commonly known as 'Incognito,' available in Google's Chrome browser. The settlement, revealed in federal court, aims to enhance user privacy while using Incognito mode in Chrome. Although Google is not required to pay consumers, the stricter privacy safeguards are estimated to be valued between $4.75 billion to $7.8 billion.
What Private Browsing Actually Does
Private browsing mode offers users a fresh start by eliminating personalized features such as browsing history suggestions and autocomplete. When the incognito window is closed, the browser clears browsing history and cookies, ensuring no stored information. This feature is useful for sensitive searches and added protection on public computers.
What Private Browsing Doesn't Do
Private browsing does not conceal website visits from the device used, allowing websites to track location via IP address. Internet service providers can still log activities, and user identity remains exposed to search engines and third parties. Incognito mode does not erase downloaded files or bookmarks, leaving users vulnerable to security threats.
Options for More Private Browsing
Virtual private networks (VPNs) can enhance privacy by masking IP addresses, but users should be cautious of free or cheap VPN providers. Privacy-focused search engines like DuckDuckGo and browsers like Tor offer alternatives to limit tracking by third parties and advertisers. However, true online anonymity remains unlikely despite these options.
