Course overview
Collecting, storing, analysing and disseminating data is crucial for modern businesses. Whether it is used to understand and communicate with your audience, or to model future trends, understanding the importance of data and its uses is a vital skill in the digital age. This one day course examines the reasons why organisations use data and some of the main ways of doing so. The two day option covers each element in more detail.
Course content
The what
What is data? It’s a widely used term, but what does it really mean?
- What data is, and what it’s not
- When data is really BIG
- Personally identifiable and sensitive data
The why
Data collection, storage, analysis and dissemination is a tricky and time-consuming, yet almost every organisation in the world uses data. We cover the main uses of data:
- To report
- To understand
- To predict
- To test & improve
- To target
The where
Where do you get data from, and where do you put it? This section covers the main sources, tools and techniques involved in collecting and storing data:
- Brief intro to databases
- Extract, Transform and Load
- Single Customer Views
- Relational vs non-relational
- Big Data technologies
- Web analytics tools
The how
This section explores some of the basic and more sophisticated techniques involved in analysing data, for each of the main uses. Includes A/B testing vs MVT, segmentation vs automated targeting and basic forecasting vs econometrics.
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
