Under Armour announced a 10-year deal Monday to outfit all Major League Baseball players starting in 2020.
The deal is the company's first uniform agreement with an American professional sports league.
The sports apparel and footwear maker will provide uniforms for all 30 MLB clubs. Under Armour's partner in the agreement, sports merchandise retailer Fanatics, will have licensing rights to manufacture and distribute fan gear.
Under Armour did not disclose financial terms.
Sources with knowledge of the agreement confirmed the partnership in October and the league's planned switch from uniform supplier Majestic Athletic.
Under Armour, which now makes some cleats, batting gloves, compression sleeves and catchers' gear for MLB players, will provide all components of on-field uniforms, including jerseys with prominent Under Armour logos. The company also will supply base-layer undershirts (now provided by Nike), game-day outerwear and year-round training apparel.
MLB partners with a number of apparel and sporting goods companies besides uniform provider Majestic, which last year had extended it partnership through 2019. The league contracts with Rawlings for baseballs, New Era Cap for hats and Schutt Sports for bases.
Under Armour's involvement with MLB dates to 2000, when it became a base-layer supplier. It began supplying cleats in 2011, just five years after launching its first baseball cleat collection.
The brand has many MLB players under contract who wear Under Armour cleats or catchers' gear. In the major and minor leagues, it has more than 400 athlete endorsement deals, including with Buster Posey, Clayton Kershaw, Bryce Harper, Eric Hosmer and Rick Porcello. Fanatics began licensing gear to sell to fans in 2001.
Fanatics sells hundreds of thousands of licensed items through its Fanatics, FansEdge and Kitbag brands and sports memorabilia through Fanatics Authentic. It runs 300 online and offline stores, operates the online business for all major professional sports leagues in the U.S. and sells licensed merchandise at sporting events.
