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Fortune
Fortune
Orianna Rosa Royle

Ultra wealthy are looking to leave the U.K. thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay

Chancellor Rachel Reeves (Credit: Peter Cziborra - WPA Pool/Getty Images)

The ultrawealthy are leaving Britain in droves as a result of the Labour government’s tax rises. The nation’s business secretary admitted that he’s worried billionaires, entrepreneurs, and even doctors have left the country ahead of Rachel Reeves’ budget. But it’s not just an abstract concern—it’s already happening.

Martin Ott, the CEO of Taxfix, the Berlin-based tax app valued at more than $1 billion, exclusively told Fortune that some of its wealthy U.K.-based clients are eyeing an exit—but he doesn’t recommend it. 

“Yes, there are certain customers, at a certain income bracket, that are moving to save money abroad,” Ott, a former Meta exec, said. “I always encourage people to stay where you are.”

‘You have a social responsibility to invest in your country’ 

In 2025, more millionaires have left the U.K. than in any other nation. According to the Henley Private Wealth Migration Report 2025, about 16,500 millionaires uprooted this year, totaling about $91.8 billion. This translates to a 9% reduction in the U.K.’s millionaire population over the last decade, in part thanks to fallout from Brexit, political uncertainty, and tax changes. 

But Ott argues that leaving now is shortsighted. If the country’s top founders and high earners leave, it will weaken the very ecosystem they once thrived in. 

“Saving taxes is one thing, but at the same time, you also have a social responsibility to make sure you invest in a country,” he explained.

In his eyes, wealth creates an obligation to keep the ecosystem healthy for the next wave of builders, operators, and job seekers. Ott says that’s why many of his friends and peers—people who could easily decamp to Dubai or Montenegro—are deliberately staying put. 

“They’re saying, we’re not moving…We really want to make sure we also give back and build cool stuff that makes it worthwhile staying.”

To him, the more responsible choice is to weather the cycle, build through it, and strengthen the system from inside: “You don’t want a brain drain…I can only just encourage everyone to stay, build great new businesses, create an environment where entrepreneurs want to start something.”

Plus, pressure creates diamonds

Looking back on his early fintech days in London during the financial crisis, Ott recalled holding hundreds of millions of customers’ money in bank accounts, not knowing if the banks would survive the next day—and he said it taught him a lesson that still matters now.

“There was also that feeling that the world is going down. Do we need to move somewhere else? No, everything goes in phases,” Ott said. He credits the dark period with teaching him “what it means to go through crisis,” including how to manage his own personal health and how to be a better manager to others when the chips are down. But more importantly, it highlighted that downturns aren’t forever.

“Taking a more balanced, long-term view—that’s what I learned,” he added. “Things aren’t as bad as they look in the moment.

“And then new opportunities are born, and you can deal with crisis, because it’s constant, you’ll always have stuff that’s getting thrown your way.”

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