Pantone describes ultra violet as a “provocative and thoughtful purple shade” that embodies individuality and spirituality. According to the company, it alludes to the mysteries of the cosmos and the unknown.
Laurie Pressman, vice-president of the Pantone Colour Institute, said: “The Pantone colour of the year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
Leatrice Eiseman, executive director of the institute, said: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultra violet, a blue-based purple that takes our awareness and potential to a higher level.
“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.”
All photos Adobe Stock.
