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Benzinga
Benzinga
Business
Shivani Kumaresan

Ulta Beauty Unveils New Retail Media Network - Read How It Helps Brand Partners

Ulta Ulta Beauty Nasdaq Ulta Beauty Inc Vice President
  • Ulta Beauty Inc (NASDAQ:ULTA) has launched its retail media network, UB Media, to offer brands addressable advertising leveraging its Ultamate Rewards members.
  • The capability is expected to deliver a digital strategy for brand partners to personalize consumer engagement and drive growth.
  • "UB Media harnesses the power of our unmatched, first-party data from our 37 million loyal members to transform the way our brand partners can connect with beauty lovers," said vice president UB Media Brent Rosso.
  • Ulta Beauty said it enriched its portfolio of ad products and channels to bring UB Media to life.
  • Price Action: ULTA shares are trading higher by 1.60% at $356.05 on the last check Thursday.
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